JET
BRAND PITCH CREATIVE RATIONALE
As Creative Director for JET and LEGIT at The Jupiter Drawing Room, JHB, we had to pitch for the business after 13 years.
This piece was written as part of our refresh pitch.
Prior to my advertising career, I had over 12 years experience in the publishing and fashion industry as the Senior Fashion Editor for leading titles such as ELLE, marie claire, and SL, in addition to being the Creative Director for SAFW and a lecturer at LISOF. I went on to be the Creative Director at AVON and Justine, and then the Global Assets Manager, in charge of the 'glocalisation' of all fashion photography/assets.
I have a solid understanding (and crazy obsession!) with how trends are formed and what makes an audience tick!
